Pureology Hydrate Shampoo is so moisturizing and gentle, people with color-treated hair, dry hair or both will have a hard time not obsessing over this. This sulfate-free shampoo creates a rich lather but won’t strip strands of color or moisture, so your new hue can stick around for longer. It also replenishes strands like no other, so running your fingers through your hair is extra satisfying. And it’s particularly great for those with medium-thick dry hair. Advanced Hydrating Micro-Emulsion Technology deeply hydrates to revitalize dry hair and enhance color radiance, while jojoba, green tea, and sage condition. Multi-weight proteins of soy, oat, and wheat help strengthen, rebuild and repair, and Pureology's exclusive AntiFade Complex® protects color vibrancy. Other perks: a signature aromatherapy blend of ylang-ylang, bergamot, and patchouli. Made with 95% Post-Consumer Recycled (PCR) packaging.